Mara Tuccio

World Gacha Popup


Design system and signage for the World Gacha Popup in Tokyo, Japan: A two-day event to promote World ID and orb verification with a highly-coveted handbag giveaway via an enormous gacha machine.
Client
World
Nik Bentel Studio
Services
Creative direction, branding, Activation design
Year
2025






Design System

The main design challenge here was marrying two very different brand identities and finding a sweet middle ground to represent the event.


The result featured Nik Bentel Studio's fun mascots, World's blue brand colour and gradient reimagined in dithertones, and a mix of World and Nik Bentel Studio brand typography.








Activation

The activation invited locals, World fans, and Tokyo fashion heads alike to the heart of Shibuya to spin the giant World Gacha machine to win a World Bag, designed by Nik Bentel Studio. 

After spinning the gacha, visitors redeemed their handbags and customized them with stickers and stamped brass keychain tags at customization stations.








Credits

Studio
Nik Bentel Studio
Spatial design
Gene Han
activation Production
PUSH TOKYO
Pr and pa
Vegas PR Group
activation photographyGene Han


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mara tuccio is a creative director and designer based in nyc. Designing for the screen and beyond with
maratuccio@gmail.comLinkedIn
© Mara tuccio, 2026.